German Films Service + Marketing

German Films Service + Marketing GmbH is the national information and advisory center for the promotion of German films worldwide. It was established in 1954 under the name Export-Union of German Cinema as the umbrella association for the Association of German Feature Film Producers, the Association of New German Feature Film Producers and the Association of German Film Exporters, and operates today in the legal form of a limited company. In 2004, the company was reorganized and now operates under the name: German Films Service + Marketing GmbH.


  • Association of German Film Producers
  • German Producers Alliance
  • Association of German Film Exporters
  • German Federal Film Board (FFA)
  • Deutsche Kinemathek
  • German Documentary Association
  • FilmFernsehFonds Bayern
  • Film- und Medienstiftung NRW
  • Medienboard Berlin-Brandenburg
  • German Short Film Association


  • Peter Herrmann (chairman)
  • Peter Dinges
  • Antonio Exacoustos
  • Kirsten Niehuus
  • Sabine Pollmeier


  • Simone Baumann, Managing Director
  • Johanna Buse, Regional Coordinator: Southern Europe & Latin America
  • Mai Anh Do, Accounts
  • Christine Harrasser, Press & PR, Television
  • Angela Hawkins, Communications & Marketing
  • Anne Heidebrecht, Distribution Support & Animation
  • Nicole Kaufmann, Regional Coordinator: USA, UK & Northern Europe
  • Dennis Ruh, Festival Relations
  • Fides Schäffer, Regional Coordinator: Asia & Australia
  • Martin Scheuring, Project Coordinator & Short Film
  • Andrea Schiefer, Monitoring & Strategic Development, Administration
  • Sabrina Schrödl, Assistant to the Managing Director 
  • Bernhard Simek, Regional Coordinator: Eastern Europe, Documentary Film

German Films Service + MarketingIn addition, German Films has FOREIGN REPRESENTATIVES in key territories around the world. 

German Films present budget of ca. EUR 4.82 million comes from film export levies, the office of the Federal Government Commissioner for Culture and the Media, and the FFA. In addition, the eight main regional film funds (FilmFernsehFonds Bayern, Filmförderung Hamburg Schleswig-Holstein, Film- und Medienstiftung NRW, HessenFilm, Medienboard Berlin-Brandenburg, MFG Baden-Württemberg, Mitteldeutsche Medienförderung, and Nordmedia) make a financial contribution towards the work of German Films. 

German Films is a founding member of the European Film Promotion (EFP), a network of European film organizations with similar responsibilities to those of German Films. The organization, with its headquarters in Hamburg, aims to develop and realize joint projects for the presentation of European films on an international level. 

German Films' range of activities includes:

  • Close cooperation with major international film festivals
  • Organization of umbrella stands for German sales companies and producers at international television and film markets
  • Staging of Festivals of German Films worldwide
  • Staging of the German Premieres industry screenings
  • Providing advice and information for representatives of the international press and buyers from the fields of cinema, video, and television
  • Providing advice and information for German filmmakers and press on international festivals, conditions of participation, and German films being shown
  • Organization of the annual Next Generation Short Tiger short film program, which presents a selection of shorts by students of German film schools and is premiered every year at Cannes
  • Publication of informational literature about current German films and the German film industry (German Films Quarterly)
  • An Internet website ( offering information about new German films, a film archive, a VOD platform for festivals and buyers, as well as information and links to German and international film festivals and institutions, international market analyses and special festival brochures
  • Organization of the selection procedure for the German entry for the OSCAR for Best Foreign Language Film
  • Collaboration with Deutsche Welle's KINO program which features the latest German film releases and international productions in Germany
  • Organization of the German Films Previews geared toward arthouse distributors and buyers of German films
  • Selective financial Distribution Support for the foreign releases of German films
  • On behalf of the association Rendez-vous franco-allemands du cinèma, organization with Unifrance of the annual German-French Film Meeting
  • In association and cooperation with its shareholders, German Films works to promote feature, documentary, television and short films.

German Films Service + Marketing GmbH

Herzog-Wilhelm-Str. 16
80331 Munich/Germany
phone +49-89-59 97 87-0
fax +49-89-59 97 87 30