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To Moscow with IKEA (Mit IKEA nach Moskau)

To Moscow with IKEA

There are over 150 IKEA branches all over the world. And now Russia has one of its own. On 22 March 2000, Russia's first IKEA opened its doors in the Moscow suburb of Khimki.

Manuela and Ulf, both loyal IKEA employees, meet and fall in love in an IKEA store in Berlin. They leave their families and decide to go to Moscow. Lost in a world of heavy old furniture, they feel like pioneers bringing Russia its first taste of "brighter living". Ulf's and Manuela's entire lives are shaped by the world of IKEA - from the furniture in their apartment to their friends and colleagues. However, their new beginning has its difficulties. Manuela's son has problems adjusting to his new life in Moscow; Ulf dreams of one day reuniting the family with the children who were left behind in Germany.
But for Manuela and Ulf, the big day has arrived. After an entire year of planning, 37,500 people come to the grand opening - breaking all records in IKEA history.

The film observes the chaos of the first day and accompanies Muscovite families home with their purchases to watch the well- known IKEA assembly procedure. The world of IKEA, it seems, is just what every Russian has been waiting for.
Category Documentary
Year of Production 2001
Director Michael Chauvistré
Screenplay Michael Chauvistré
Cinematography Michael Chauvistré, Stefan Tolz
Dorothea Bruehl, Felix Hass
Georg Fischer, Christoph Seil, Claudius Dreilich
Cast Manuela Geelhaar
Production Company KOPPFILM/Potsdam-Babelsberg, in co-production with ZDF, ORB/Potsdam, Koppmedia/Halle, Happy Endings Film, Munich
Runtime 94 min
Format DigiBeta PAL
Subtitled Version German/English
Sound Technology Dolby SR
Festivals Ophuels-Festival Saarbruecken 2001, St. Petersburg 2001, Gothenburg 2002
With backing from FilmFernsehFonds Bayern, Mitteldeutsche Medienförderung
German Distributor Piffl Medien

World Sales
Happy Endings Film
Michael Chauvistré
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81543 Munich/Germany
phone +49-89-65 11 53 66
fax +49-89-65 11 53 68