Phil Davis is best known as an actor in films like Quadrophenia, The Firm and Mike Leigh's High Hopes. Previously, he directed a TV film Skullduggery from his own script for the BBC as part of their Screen One series. He then directed one of the Fourplay series for Channel 4 Deptford Graffitti. He directed the short film Life's a Gas for Channel 4 and British Screen in 1992, making this his second collaboration with writer Vincent O'Connell. i.d. is his first feature film as director.