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© Stefan Sick

Until recently Myanmar (also known as Burma) was shut off from the rest of the world by a military dictatorship. Ever since a democratization process started, the country opened up, not only politically but also economically. Investors and multinational companies view Myanmar today as the “last frontier” of globalization: 53 million new customers may be waiting eagerly to avail themselves of their products! But how do the Burmese navigate between the new offers and opportunities and their traditional values? MYANMARKET accompanies people in a time of change: A team of consumer researchers maps Yangon, Myanmar’s biggest city, according to household income. A motivational trainer effortlessly combines American feasibility optimism with Buddhist doctrines. A mother is overwhelmed by the demands of family and society and is looking for a traditional escape from her everyday life. Her daughter is attracted by the shiny commodities and is looking for her true needs.
Genre Society
Category Documentary
Year of Production 2017
Director Eva Knopf
Cinematography Stefan Sick
Producers Ulla Lehmann, Andrea Roggon
Co-Producer Gudrun Hanke-El Ghomri
Production Company AMA FILM, in co-production with SWR
Length 75 min
Format DCP, color, 1:1.78
Original Version
 Burmese, German
Subtitled Version English
Sound Technology 5.1
With backing from HessenFilm und Medien, MFG Baden-Württemberg, Bremische Landesmedienanstalt

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